Keyword research is crucial to any digital marketing strategy, particularly for businesses operating in a specific niche, such as chiropractors.
When done correctly, it can help you identify the right keywords that your target audience is using to search for your services, which can help drive more targeted traffic to your website and, ultimately, generate more leads and conversions.
In this blog post, we’ll walk you through the process of conducting keyword research and Search Engine Optimization (SEO) for chiropractors and discuss how to identify the right keywords that will help you reach your target audience and grow your practice.
Step 1: Start with Your Core Services
As a chiropractor, you already know the core services that you offer clients – spinal adjustments, massage therapy, injury rehabilitation, and more. This is a great starting point for your keyword research, as these are the terms potential clients will likely use to search for your services.
Make a list of your core services, along with any relevant variations or synonyms. For example, spinal adjustments might also be referred to as spinal manipulation, chiropractic adjustments, or back adjustments.
Step 2: Research Your Local Market
When attracting and getting chiropractic patients, focusing on your local market is important. This means incorporating geographic keywords into your research, such as the name of your city, neighborhood, or even nearby landmarks.
To do this, consider how potential clients might search for your services in your area. For example, someone looking for a chiropractor in New York City might search for “chiropractor in Manhattan” or “chiropractor near Central Park.”
Start by adding your city or neighborhood to your core service keywords, and create a list of potential local keyword combinations. This will help you target potential clients in your area and improve your local search engine rankings.
Step 3: Analyze Your Competitors
Chances are, you’re not the only chiropractor in your area – which means you’ll need to analyze your competition to see what keywords they’re targeting. This can help you identify any gaps in your keyword strategy and provide inspiration for new keyword ideas.
To analyze your competitors, start by doing a Google search for your core service keywords and geographic keywords (e.g., “chiropractor in Manhattan”). Take note of the other chiropractic practices that appear on the first page of the search results, as these are the businesses you’ll want to focus on.
Visit their websites and analyze their content to see what keywords they’re using. Look for common themes and trends, and add these to your own keyword list.
Step 4: Use Keyword Research Tools
There are a variety of keyword research tools available that can help you identify the right keywords for your chiropractic practice. Some popular options include:
- Google Keyword Planner: This free tool from Google allows you to enter your core service keywords and will provide you with a list of related keywords, along with their search volume and competition.
- Ubersuggest: This tool, developed by digital marketing expert Neil Patel, provides keyword suggestions, search volume, and competition data, as well as content ideas based on your input keywords.
- Ahrefs: A comprehensive SEO tool, Ahrefs offers a powerful keyword research feature that provides keyword suggestions, search volume, competition data, and more.
- SEMrush: This all-in-one digital marketing platform offers a robust keyword research tool that provides keyword suggestions, search volume, and competition data. It also allows you to analyze competitors’ keyword strategies and discover new organic and paid keyword opportunities.
Using one or more of these tools, input your list of core service and geographic keywords to generate a list of related keyword suggestions. Concentrate on keywords with a decent search volume and low-to-medium competition, as these will be the most achievable for your practice to rank for.
Step 5: Prioritize Your Keywords
Now that you have a comprehensive list of potential keywords, it’s time to prioritize them based on their relevance to your practice, search volume, and competition. Zero in on the keywords most closely related to your core services and have the highest search volume because these will be the most valuable in driving traffic to your website.
Conclusion
Keyword research is an essential component of any successful digital marketing for chiropractors.
By following the steps outlined above, you can identify the right keywords for your practice, target your local market, and ultimately drive more targeted traffic to your website. Remember to constantly monitor and adjust your keyword strategy as needed, as search trends and competition can change over time.
If you want to make your chiropractic business boom with less effort, partner with DCRank, the leading digital marketing company for chiropractors. We will help rank your website higher in both local searches as well as Google Maps in 90 days or less without tech overwhelm or spending a small fortune on things that don’t work. Contact us today to learn more!
